What Does A Successful Entrepreneur Look Like?
Dan Schawbel is the leading personal branding adept for immature professionals. Read full profile
People you know or have never met notwithstanding are googl'ing you. Permit's face it, you're even google'ing yourself! At the cease of 2007, the Pew Internet Research Team found that 47% of people search for information most themselves online (Self-Googling), which was more than double v years ago. It'southward a pretty condom bet that percentage has climbed to over l or lx% by this year.
Some people might tin can it ego-surfing, but it's actually a good practise to run across what results come upward for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they desire to learn more than most y'all. Hiring managers want to run into if yous take a clean record in Google, which is your permanent record because every move yous make (yes fifty-fifty a weblog comment) is stored there forever. Before I went on a 2d date in one case, the daughter Google'ed me. If she hadn't liked what she saw, the 2d engagement wouldn't have happened. Try doing it correct now and see what you go.
In that location is no hiding from Google!
Google keeps rails of just nigh everything you do on the internet. It patrols and captures your online beliefs, such equally when you post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking well-nigh you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will exist able to observe out everything nearly yous when they abound older. "Mom, await what I merely constitute out about Dad in Google." Your personal brand tin can't hide from Google. There is one major exception to this though.
Mutual names
If your name is common, such as Mike Smith, and then it will be very hard to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the outset few pages. If your life goal is to rank in the elevation 10 results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of 60 y'all might discover out that Google changed their algorithm and y'all'll lose all that hard work. The point beingness is that you'll take to differentiate your name in order to rank high. I typically recommend yous use your middle proper noun or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your web log posts about these celebrities volition never end up on the top 20 results for their name unless you lot are Perez Hilton. If your proper noun is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 meg), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatsoever friends with these names, only even with C-level celebrities, you don't stand a take chances. If you lot are stuck with a celebrity name, I suggest that yous build your brand around an area of your expertise or interest and connect it to your make proper noun.
Unique names
While growing upwards, you might have been fabricated fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right at present you lot get to express joy at everyone else! With a singled-out proper name, you lot are able to easily manipulate the results for your name on search engines. When you lot go to your high school reunion and see your friends, you'll get the concluding laugh because yous can be visible and control perceptions, while they simply cannot. When you Google your name, whether you lot have results that reflect your make, you'll see how hard it will be to rank high for information technology or non. Depending on the competition, it may take you lot a few days or a few months. Over fourth dimension, if y'all work very difficult, y'all'll ain the summit ten results for your name.
In my next mail service, I'll talk about what you can practice to gain command over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/what-does-successful-entrepreneur-look-like.html
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